Google Analytics
Improve your online performance with Google Analytics and Tag Manager
In the world of digital marketing, knowledge is power. The better you understand what is happening on your website, the better you can respond to the needs of your visitors. Google Analytics and Google Tag Manager are indispensable tools to gain insight into the behavior of your customers and the effectiveness of your campaigns. At Online Exposure, we help you use these tools optimally to improve your online performance.
Why are Google Analytics and Tag Manager important?
Google Analytics offers a wealth of information about your website visitors. From the number of visitors and their origin to their behavior and conversions: everything is measurable. With Google Tag Manager you can easily manage scripts and tags without in-depth technical knowledge.
Benefits of Google Analytics:
Insight into visitor behavior: Understand how customers are using your website.
Measure success: See which pages are performing well and where improvement is needed.
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Optimize campaigns: Make data-driven decisions for better results.
Benefits of Google Tag Manager:
Efficient tag management: Easily add tracking codes without source code changes.
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Flexibility: Manage multiple tags from a single interface.
Speed: Rapid implementation of new tracking capabilities.
With these tools, you will lay the foundation for a successful digital strategy.
How we deploy Google Analytics
At Online Exposure, we use Google Analytics to gain insight into the performance of your website. But we go beyond just collecting data. We translate this data into concrete actions that grow your business.
What we do:
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Implementation and configuration: We ensure correct installation and set goals, such as conversions or page views.
Customized reports: Receive clear overviews that help you make the right decisions.
Analysis and advice: We identify opportunities and bottlenecks to improve your website.
By continuously measuring and optimizing, we help make your website more effective.
Google Tag Manager: Efficiency in tracking
Managing tags can be complicated and time-consuming, especially if you use multiple campaigns and tracking codes. With Google Tag Manager, this process becomes a lot easier. At Online Exposure, we'll help you set up Tag Manager and get the most out of it.
What we offer:
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Setup and configuration: From basic implementation to advanced settings.
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Integration with tools: Linking with Google Analytics, Facebook Pixel, and more.
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A/B testing: Implementation of tags for experiments and tests.
With Google Tag Manager, you have more control and flexibility, so you can respond quickly to changes.
Call tracking: Measure what really works
One of the biggest challenges in digital marketing is measuring offline conversions, such as phone calls. With call tracking, we offer a solution. By linking unique phone numbers to campaigns and landing pages, you can see exactly which actions lead to contact.
How call tracking works:
Unique numbers: Each campaign or page gets its own phone number.
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Insight into performance: See which campaigns generate the most leads.
Integration with Analytics: Combine call data with other metrics for a complete overview.
Call tracking gives you valuable insights that help you further optimize your campaigns.
How data strengthens your strategy
Data alone is not enough; what matters is what you do with it. At Online Exposure, we combine data analysis with our expertise to continuously improve your strategy.
Our approach:
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Collecting data: We use Google Analytics and Tag Manager to collect data on visitors, behavior and conversions.
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Discovering Insights: By analyzing patterns and trends, we discover what works and what doesn't.
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Take action: Based on the insights, we make improvements, such as optimization of landing pages or ads.
With a data-driven approach, you make choices that have real impact.
Collaborating with Online Exposure
At Online Exposure, we believe that data is the key to success. But data is only valuable if you know how to use it. That is why we work closely together with you to optimally deploy tools such as Google Analytics and Tag Manager.
What can you expect?
Personal support: From setup to interpretation, we guide you every step of the way.
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Clear reports: Understandable insights that you can get started with right away.
Continuity: Ongoing support and optimization.
With our expertise and your vision, we form a powerful team that gets results.
Frequently asked questions (FAQ)
Take control of your data
Want more insight into your online performance and take your marketing to the next level? With Google Analytics, Google Tag Manager and our expertise, get the most out of your data. Contact Online Exposure today and find out how we can help you grow.
