Physical Shop
Physical Store
But where do you get the right information and how do you create the best website? For a startup entrepreneur, these are often tough questions. If you know where to look, a lot of information can be found online. A lot of data is known, but you do not always have direct access to it. So you will initially have to orient yourself broadly and from there zoom in on your niche.
Relevant questions for that orientation are:
- Who is my target group?
- Is my product/service known among my target group?
- Am I unique?
- How strong are my competitors?
- What do my competitors' social media efforts look like?
- What developments are taking place?
- How much revenue am I going to make online?
These are just a few relevant questions. So our advice is to get a good orientation on these as well. Let us help you with this. Building websites is our daily work and incredibly important.
Be present online!
Do you now have a physical store? Fortunately, it is beginning to be widely understood that there is also revenue to be made on the Web for "regular" retailers. Web shopping is a growth opportunity for the retail industry. But we do not yet know how to use it effectively. Why not? There are several reasons for this:
- We are unfamiliar with the possibilities
- We do not look beyond our front door We
- find it difficult
- We find the costs too high
- We are at home on Attraction, Stopping Power and Selling Power and not on e-commerce
- We cannot see the forest for the trees
All of these may play a role, but it is also a matter of mindset. Retailers will have to change their whole vision and the management of their business to achieve their goal. Customers want to be able to buy something at any time. For that, you don't have to have the store open 24 hours a day. The point is that your products need to be on sale 24/7 and delivered within 24 to 48 hours. That's what the customer wants.
Insufficient budget? Consider crowdfunding
Crowdfunding is increasingly used by entrepreneurs. For entrepreneurs, crowdfunding can be an alternative or complement to bank financing, allowing them to still execute their idea or dream. Combining crowdfunding with bank credit offers prospects for SMEs. Banks see that too. Crowdfunding can provide a solid financial foundation for the future of your business.
How does crowdfunding actually work?
For example, you are a start-up entrepreneur and you have an idea or dream and want to raise money for it with crowdfunding. Then you place your idea, with the desired amount, on a crowdfunding platform. Anyone can participate and donate money. Very often you see within crowdfunding that customers, family and friends also participate, which generates a lot of positive word-of-mouth advertising.
Online you can see the subscriptions and track how much of the required amount has already been achieved. However, the desired amount must be achieved within a certain period of time, usually 3 months. If not, the subscribers get their money back. So crowdfunding is very transparent. Crowdfunding is growing incredibly fast and can help you get your funding which will allow you to really make that online store a reality.
